Komchadluek - Inside the Mind of Boat - CEO of P.K. PRESS Center

Inside the Mind of Chanont Jutanopparat (“Boat”) — CEO of P.K. Press Center, a Leading Packaging Manufacturer with Over 30 Years of Global Growth

Link to original article: https://www.komchadluek.net/news/economic/541672

“I remember watching my father work ever since I was a child — back when I was still running around piles of paper. That memory helped me clearly see the path I would eventually walk.”

Mr. Chanont Jutanopparat, also known as “Boat,” reflects on his childhood memories of P.K. Press Center — a printing business founded over 30 years ago by his father, Mr. Somnuek Jutanopparat. What started as a small operation has grown through clear vision and long-term development into a business now recognized for quality both in Thailand and globally. Today, Mr. Boat leads P.K. Press Center as CEO, driving international product exports and maintaining world-class standards.

“I joined the company right after graduating in 2004. I started as a driver, a clerk, a factory worker. Now, as CEO, I oversee every part of the business. Working my way up from the ground level gave me a complete understanding of our operations and the ability to handle challenges as they arise. Nearly 20 years of hands-on experience taught me lessons no classroom ever could.”

Running a business in a time of constant disruption — especially digital transformation — forced Boat to ask the hard question: how can we survive and grow in a world where print seems to be fading?

“People kept saying print is dying. So how do we stay relevant in a world full of digital innovation? If we fail, it’s not just us who suffer — our employees and their families are affected too. That’s why we must evolve. People might read less print, but packaging — especially paper-based — is still essential. It’s biodegradable, unlike plastic, and with rising environmental concerns, clients from countries like Japan and across Europe are coming to us for sustainable packaging. They trust our international standards.”

But technology wasn’t the only threat. Nature struck hard too.

“In 2011, the great floods hit Thailand. Our entire factory was underwater. Machines were damaged. Production stopped for months. Some equipment could be repaired, but not quickly. Others were beyond saving. At that critical moment, Krungthai Bank stepped in. With working capital support, we survived. Even during COVID-19, when global exports froze but production costs didn’t, our reserves helped us keep going.”

Boat’s vision goes beyond profit. P.K. Press is committed to sustainable growth through environmental, social, and governance (ESG) values. One example? Switching from PVC to more eco-friendly PET and PP in their packaging, reducing long-term environmental harm.

“We used to use clear PVC — it’s attractive but hard to recycle. Now we use materials that are much more environmentally responsible.” He also highlights the company’s dedication to the wellbeing of over 100 employees — people who are considered more like family. Happy teams, he says, are what drive quality output.

P.K. Press Center represents a company that has evolved through thoughtfulness, resilience, and real-time adaptation. It continues to thrive with strong partnerships, including Krungthai Bank, which has been a powerful support in fueling their growth journey.